Don Omar

Don Omar, born William Omar Landrón Rivera on February 10, 1979, in Santurce,Puerto Rico, is a reggaetón pioneer and global superstar known as “El Rey” (TheKing) of the genre. He emerged during the early 2000s as one of the firstartists to bring reggaetón into the mainstream, known for his deep voice,storytelling, and genre-blending sound.

He gained international fame with his 2003 debut, The Last Don, featuring “Dile,” “Pobre Diabla,” and “Dale Don Dale.” His music combinesreggaetón, Latin pop, hip-hop, and dancehall, often exploring themes ofspirituality, romance, and social issues. Known for both his lyrical complexityand club-ready anthems, Don Omar quickly became one of the most-streamed andawarded Latin artists.

His 2010 global hit, “DanzaKuduro” (featuring Lucenzo), topped charts in over 20 countries and becamea defining song of the decade. Other major hits include “Salió el Sol,” “Taboo,” “Virtual Diva,” “Angelito,” and “Zumba.”

He has won two Latin Grammy Awards and 17 Billboard LatinMusic Awards, and has sold millions of albums globally. Don Omar has alsoappeared in the Fast & Furiousfilm franchise, further elevating his international appeal.

After a brief retirement, he returned to music in 2021,releasing new projects and collaborating with younger artists, proving his soundand influence remain relevant.

With over 20 years in the music industry, Don Omar stands asone of the architects of reggaetón’s rise — a cultural icon whose voice,vision, and legacy continue to shape the genre today.

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