Rauw Alejandro

Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz on January 10, 1993, in San Juan, Puerto Rico, is a singer, songwriter, and dancer known for blending reggaetón with R&B, pop, and electronic music. Often referred to as “King of Modern Reggaetón,” he is part of a new wave of Puerto Rican artists redefining Latin urban music.

Rauw grew up in a musical household — his father, a guitarist; his mother, a backing singer — and was influenced by artists like Michael Jackson, Chris Brown, and Daddy Yankee. He launched his career in the mid-2010s by uploading songs on SoundCloud, quickly gaining attention for his smooth vocals and futuristic sound.

He released his debut album, Afrodisíaco, in 2020, followed by Vice Versa in 2021, which included his breakout global hit, “Todo de Ti.” The song reached the top of Spotify charts and Billboard Latin lists, showcasing his versatility beyond traditional reggaetón.

His music blends reggaetón, trap, R&B, Latin pop, and dance, often accompanied by high-energy choreography. Other major hits include “Tattoo (Remix),” “Baila Conmigo” with Selena Gomez, “Lokera,” and “Desesperados.” He has collaborated with artists like Bad Bunny, Rosalía, Daddy Yankee, Shakira, and J Balvin.

Rauw has won two Latin Grammy Awards and has received several nominations, including those from the Billboard Latin Music Awards and Premios Juventud.

With less than a decade in the spotlight, Rauw Alejandro has quickly become one of the most influential voices of his generation. His bold style, innovative sound, and stage presence have made him a global ambassador for the next era of Puerto Rican music.

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